Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I'm a private investor

$2,000 to $10,000,000

United States > Georgia

Got our start in Real Estate Investing Residential and Commercial. Started an investment fund making a 23% ROI for investments. Now venturing out into new arenas.

$500,000 to $10,000,000

United States > Georgia

I've worked in theme parks and telecommunications for 15 years, with leading edge marketing strategy and innovation in highly competitive consumer segments. Willing to be silent investor or partner with advisory role providing council on customer acquisition, go-to-market strategy and customer engagement tactics. MBA degree with focus in Media Management from the S.I. Newhouse School of Public Communication and Whittman School of Management at Syracuse University. Bachelors degree in Sports Management from the University of Massachusetts.

$10,000 to $100,000

United States > Georgia

Tony has been involved in numerous successful businesses and ventures. While working with his father, by the age of 18 he recognized his calling and entered into the entrepreneurship of real estate development, sales, private banking and commercial finance. Tony's inspiring career found him in New York finding successful relationships on Wall Street and becoming a financial mentor for many celebrities. With more than 25 years of entrepreneurship experience, Tony is now Atlanta-based. Today Tony is the President, CEO and partner in various companies that he has founded or invested in. Tony is most active utilizing his expertise as Banker, Broker, Developer and Property Manager as President and CEO of a multi discipline corporation involved in Development, B to B marketing and management and private capital investment.

$10,000,000 to $500,000,000

United States > Georgia

I'm married with three children. I have a degree in physics and I own a successful contract chemical manufacturing company. Prior to starting my own company I worked over thirty years as an electronics engineer for a variety of high-tech companies. I am presently involved in privately funding alternative energy and software projects and always interested in new investment opportunities.

$25,000 to $250,000

United States > Georgia

No Up Front Fees! Loans Must make sense. We will Finance thru Loans, JVs, Private Placements, and other Alternative Financing. We will consider ALL loan requests but need Complete Package for FAST Pre-Approval including: Executive Summary and Passport. Client Must also submit Bank Statement to show financial responsibility (client cannot ask for a $2 Million Dollar financing but have nothing in the Bank... Loans must make sense). Fast Pre-Approvals.

$2,000,000 to $5,000,000,000

United States > Georgia

I can help you to grow your business, without giving up equity and long term profits. I represent a number of entities that provide funding to ongoing small to medium sized businesses. You will in essence, have a financial partner for a short period of time, without giving up control or equity growth in your company. I have working capital solutions for every business situation: Cash Advance, Asset Based Funding, Bridge Real Estate Loans, Equipment Leasing, Supply Chain Financing, Agricultural Loans. If I don't have the proper fit for you...I will find it. My fees are paid by my partners and I don't charge a application fee. Appraisal and/or title fees may apply if real estate is used as collateral.

$5,000 to $50,000,000

United States > Georgia

looking for real deals that make sense for me and my investors. deals that can make money on great returns.

$1,000,000 to $8,000,000,000