Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

Retired. Widow. Just starting investments. Ph.d. No previous investment involvement. Individual.

$2,500 to $100,000

United States > Georgia

I have been the primary investor for two successful start up businesses. One is a restaurant and the other a lab testing center. I am now looking for a third investment opportunity.

$10,000 to $100,000

United States > Georgia

Individual investor looking to work with existing management team to grow business and maintain the founder's vision and brand. Highly accomplished senior executive offering demonstrated leadership in growing businesses & international start-up business establishment including business development, operations/distribution, P&L, process development, and team building capabilities in a variety of industries. A trusted communicator who builds lucrative relationships with clients and colleagues. A great People Person. An experienced business executive with a broad background in Start-Ups, Operations, Finance, Supply Chain, Quality, HR, IT Systems, Engineering, and Real Estate. Trusted adviser to several small and medium sized firms. Key member of the team that built an INC 5000 business, serving in various capacities as CEO, CFO, CIO and “do whatever it takes” roles during the rapid expansion of this successful business.

$0 to $20,000,000

United States > Georgia

16 Years of Experience in Entrepreneurship, Business Development, Sales, Operations, and Finance. 10 Years of investment experience in a diversified group of Private investments surrounding Technology, Real Estate, Distribution, Manufacturing, and BioTechnology. Currently: full-time development of the Southeast Region for a tech-startup. I am 38 years old and married living near Atlanta, GA, but have the means to travel to your location for the right investment. Extensive and diverse global network in Sales, Finance, Operations, and Funding. I represent multiple investment groups who are looking to diversify their portfolios with off-market non-traditional investments. Preferred involvement is advisory or silent. Preferred investments have a strong business plan, defined timelines, accountability to results, and an extraordinary commitment to success. I evaluate business proposals daily.

$40,000 to $250,000

United States > Georgia

Real Estate investor located in Cobb county seeks to invest in rehab/rental properties that meet the following criteria: recurring and strong cash flow properties; old, ugly, distressed properties. Investment Size: $50K-100K.

$50,000 to $100,000

United States > Georgia

I am seeking individual or companies like-minded that have the desire to dream big. Companies that are willing to let their imagination run wild. Individual that has passion, and the drive to overcome obstacles. If you are looking for funding for your dream project(s) I am your source. Let me help you take it to the next level.

$25,000,000 to $500,000,000

United States > Georgia

A trust with assets in excess of $5 million, income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years. Looking for investment opportunities.

$50,000 to $100,000

United States > Georgia

We'd like to make a minimum return of 200% over 3 yrs. We are from the real estate business. Consider us group investors.

$1,000,000 to $5,000,000