Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

Business Development Associate for major international merchant banking firm....Sourcing short term or long term financing needs, debt and equity....no real estate, financial services, or media and entertainment companies

$1,000,000 to $100,000,000

United States > Georgia

We are a 20 year old company that assists small businesses with accounts receivables financing. We are also a real estate firm that buys non-performing mortgages where the homeowner wishes to stay in their home whereby we will seek to buy the mortgage and provide new financing for the homeowner. We also seek to purchase performing mortgage notes from private sellers.

$50,000 to $50,000,000

United States > Georgia

Private investor just starting out. Looking for opportunities within the film/enterntainment industries.

$0 to $50,000

United States > Georgia

Private consortium of high net worth individuals in business almost 40 years. Do business globally with deals in over 100 countries. Will consider all viable projects and have many programs available to fit your needs with virtually unlimited resources available.

$0 to $9,999,999,999

United States > Georgia

Real Estate investor located in Cobb county seeks to invest in rehab/rental properties that meet the following criteria: recurring and strong cash flow properties; old, ugly, distressed properties. Investment Size: $50K-100K.

$50,000 to $100,000

United States > Georgia

I like to invest in startup companies that have potential for growth and payout a dividend. I have invested in several companies in the past and have had marginal success at investing.

$10,000 to $500,000

United States > Georgia

I serve as Managing Partner of a private equity business catalyst focused on financing existing ventures in the High Technology, Commercial Real Estate, Manufacturing, and Consumer Goods industries. Clients include: Apple, Inc, Applied Economics, Marcus & Millichap, Dillon Read Venture Capital, Transamerica Corporation, First Ag, Accelerated Marketing Partners, New Media Magazine, United Parcel Service, AT&T, FIFA/World Cup Soccer, Panoz Auto Development Corporation, Frost Motorsports, JRG Capital, Smash Media, East West Resort Development Corporation, Opinicon, Inc., Spirit Creek Development, Alemax Corporation, Pete's Brewing Company, and New World Beverages Corporation.

$20,000,000 to $1,000,000,000

United States > Georgia

We have funded over 15,000 businesses since 1998. Our funding ranges from $3,000 up to $150,000. Funding can be used for anything purpose, there are no strings attached. You can use our funding to upgrade equipment, remodel, open a new location, advertisement, purchase inventor and more. We provide funding to small to medium- sized businesses based on the following factors: -Must be in business for 4 months or longer -Earn $2,500 or more in monthly credit card sales volume -No previous bankruptcies There are no application fees or any hidden fees. If you need funding for your business, we can help you receive the funding your company deserves.

$300,000 to $15,000,000