Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I'm an individual investor that enjoys working in various industries. In addition to my investment in your firm, I'm willing to act as a passive investor, an advisor, or take on part-time operational roles as necessary. I can help refine your plans and build your business. Education: BA-Johns Hopkins (Economics). MBA - Northwestern University (Kellogg) - (Marketing & Finance). Experience: Product Specialist and Product Manager for NYSE-listed electronics company. Marketing & Business Development Director for international food ingredients company. Founded and sold small advertising media technology company. Founded, operated (for 25 years) and sold nationally-recognized niche consulting firm within commercial real estate industry. Currently own 2 retail stores (Bricks-Mortar and on-line), one set of international brands, various real estate investments. Geographically flexible, but investments in Atlanta area, Florida, and Northern IL are preferred.

$3,000 to $300,000

United States > Georgia

I have been self-employed since 2001 and have been profitable since year one. My philosophy on running a good profitable business: Focus, Keep Promises, Treat others how you want to be treated, Customer for life. If you can be focused on your opportunity and willing to work on a well developed plan...then I I'm interested in investing in you.

$25,000 to $500,000

United States > Georgia

I have had many years of doing business experience in China and am good at growing business in more profits. I am an accountant with an MBA degree in GA. I can speak, read, and write fluent in English and Chinese.

$1,000 to $100,000

United States > Georgia

Tech and business savvy resident of Georgia. Currently an online startup coach business owner and corporate accountant. Mostly experienced with the tech industry but quick to learn and build solutions to problems. I have a Masters & Bachelors in Accounting. I have invested in public companies i.e. stock market as well as private equity in myown online company. I can add value through social networking, revenue improvements, consulting, accounting, swot analysis, and business growth. Preference for silent investment but open to advisory depending on the investment amount. I am an individual investor.

$10,000 to $100,000

United States > Georgia

Entrepreneurial husband and wife team seeking investment opportunity that has a solid track record and management team poised for growth. We currently own several diverse businesses that are tremendously successful and have built, grown, and sold highly profitable companies in the past. We are well versed in all phases of ownership, investments, and management. We will require the requisite oversight capability based on the investment amount and risk.

$50,000 to $1,000,000

United States > Georgia

Min loan amount - 10k No max Real Estate investment properties only Non- Owner Occupied properties Purchases or REFI's Residential or Commercial 80% LTV - Residential 65% LTV - commercial We invest in ALL 50 states

$500,000 to $10,000,000

United States > Georgia

My company represents a nation-wide network of private capital investors that can get your real estate or commercial construction project funded in all 50 states in a timely manner. We are Direct to the Funding source. We DO NOT shop your deals. We offer loans for Multi-Family & Assisted Living, DIP Financing, Commercial Bridge/Hard money, Funding for Low Income Housing, Large-Scale Debt Financing, Small Balance Financing, Apartment Equity Participation, Mezzanine Programs, Loans For Incoming Producing Property, Commercial Land Development Loans, Stock Loans, etc. All commercial property types will be considered: Low Income Housing, Alternative Energy, Oil and Gas, Mobile Home Parks, Light Industrial, Car Washes, Warehouses, Marinas Refinance, Automotive Services, Office Buildings, Mixed-Use Buildings, Restaurants, Shopping Malls.

$100,000 to $100,000,000

United States > Georgia

We are a leader in innovative financing. We provide start-up and expansion capital for all kinds of companies – even those that traditional lending institutions can't or won't help. Our founders know how difficult it is to find money. They had a great idea, Make getting the money you need for your business simple and easy.

$1,000 to $1,000,000