Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

Our company works in the capacity of a consultant. We have a close relationship with private investors who are aggressively looking to invest in unique startups,businesses looking for capital to expand and projects needing capital raises.The trust we have with our investors allows us to screen, consult and connect. The process that my partner and I have developed has been very successful mainly because of our combined 55 years in the finance, insurance and marketing industries. On a personal note, we are both married with children and use our dedication to our families to motivate us to put our best foot forward with each our our clients. We are a company that believes wholeheartedly in living by the golden rule "treat other's the way you want to be treated".

$10,000,000 to $50,000,000

United States > Georgia

Entrepreneurial husband and wife team seeking investment opportunity that has a solid track record and management team poised for growth. We currently own several diverse businesses that are tremendously successful and have built, grown, and sold highly profitable companies in the past. We are well versed in all phases of ownership, investments, and management. We will require the requisite oversight capability based on the investment amount and risk.

$50,000 to $1,000,000

United States > Georgia

I have been the primary investor for two successful start up businesses. One is a restaurant and the other a lab testing center. I am now looking for a third investment opportunity.

$10,000 to $100,000

United States > Georgia

Earned an MBA from the Kellogg School of Management at Northwestern University and a BA in Economics and American Studies at the University of Richmond in Virginia. brings over 10 years of experience in healthcare operations and private equity investing. Our background includes oversight of Strategic Planning, Corporate Development and Sales & Marketing as the company grew. Our principal investment experience includes more than 50 completed transactions representing over $1.3 billion of equity capital.

$10,000 to $10,000,000

United States > Georgia

Experience in real estate, finance and technology. Looking to partner with experts in their industry looking for capital that have a solid product/service.

$5,000 to $100,000

United States > Georgia

In short words, I live in Atlanta, GA. I'm a business man. I'm also an individual investor.

$50,000 to $500,000

United States > Georgia

Professional Industrial Engineer with over 10 years providing recommendations on investments. Specifically review business concepts, develop strategic plans for successful implementation of start-ups. Determine operating requirements staffing, equipment investments, organizational structure and operating budget. Develop financial metrics, identifiy risks and make recommendations on investments with annual revenues ranging between $100k - $10M.

$25,000 to $75,000

United States > Georgia

Private consortium of high net worth individuals in business almost 40 years. Do business globally with deals in over 100 countries. Will consider all viable projects and have many programs available to fit your needs with virtually unlimited resources available.

$0 to $9,999,999,999