Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

Commercial Consultant for the past 4 years. Banking for the past nine years. Currently working with commercial financing organization.

$2,500,000 to $50,000,000

United States > Georgia

I personally have over 24 years of financial experience in the government sector. I represent a private commercial financial group that has been in commercial real estate since 2005 and in the real estate industry as a whole for over 20 years. We help individuals and companies secure financing, with the capacity to orchestrate and facilitate creative solutions for even the most difficult transaction. We are not brokers but are direct to the funding source so there is no need to shop deal. The types of financing we are able to mitigate are 100% Joint Venture Equity Financing, Large-Scale Debt Financing, DIP Financing, Apartment Equity Participation, Non-Recourse Loans for Multifamily & Assisted Living, Commercial Bridge/Hard money: Commercial Land Development, Mezzanine Programs, Loans For Incoming Producing Property, Commercial Land Development Loans, Stock Loans: Non-recourse stock loans. Loan amounts range from $250K to $500MIL

$250,000 to $500,000,000

United States > Georgia

No Up Front Fees! Loans Must make sense. We will Finance thru Loans, JVs, Private Placements, and other Alternative Financing. We will consider ALL loan requests but need Complete Package for FAST Pre-Approval including: Executive Summary and Passport. Client Must also submit Bank Statement to show financial responsibility (client cannot ask for a $2 Million Dollar financing but have nothing in the Bank... Loans must make sense). Fast Pre-Approvals.

$2,000,000 to $5,000,000,000

United States > Georgia

In short words, I live in Atlanta, GA. I'm a business man. I'm also an individual investor.

$50,000 to $500,000

United States > Georgia

Real Estate investor located in Cobb county seeks to invest in rehab/rental properties that meet the following criteria: recurring and strong cash flow properties; old, ugly, distressed properties. Investment Size: $50K-100K.

$50,000 to $100,000

United States > Georgia

I have been self-employed since 2001 and have been profitable since year one. My philosophy on running a good profitable business: Focus, Keep Promises, Treat others how you want to be treated, Customer for life. If you can be focused on y your opportunity and willing to work on a well developed plan...then I I'm interested in investing in you.

$25,000 to $250,000

United States > Georgia

Certified Builder, Executive Producer, Entertainment Investment Liaison, Private investor with Personal Network of Friends

$1,000,000 to $20,000,000

United States > Georgia

Got our start in Real Estate Investing Residential and Commercial. Started an investment fund making a 23% ROI for investments. Now venturing out into new arenas.

$500,000 to $10,000,000