Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I am a private investor looking for the right opportunity for passive income outside of my current ventures. I have funded startups in the technology, entertainment, and telecom industries. I also have 10 years of executive experience in telecommunications industry.

$50,000 to $1,000,000

United States > Georgia

I have invested over the last 10 years in property over $200 million in value in the Southeastern United States. I am an individual investor. I have been in the real estate industry for 15 years.

$25,000 to $20,000,000

United States > Georgia

No Up Front Fees! Loans Must make sense. We will Finance thru Loans, JVs, Private Placements, and other Alternative Financing. We will consider ALL loan requests but need Complete Package for FAST Pre-Approval including: Executive Summary and Passport. Client Must also submit Bank Statement to show financial responsibility (client cannot ask for a $2 Million Dollar financing but have nothing in the Bank... Loans must make sense). Fast Pre-Approvals.

$2,000,000 to $5,000,000,000

United States > Georgia

I am 53 years old and my investment partner is 56 years old. Both of us are married and I am located in Atlanta, Ga. My partner lives near Jacksonville, Fl. and comes to Atlanta on business once every 5 weeks. I have a masters degree and my partner graduated from Georgia Tech and currently runs a real estate company that buys and sells houses, issues hard money loans while I have invested in Stocks and Internet companies. Between us we bring over 40 years experience in growing small businesses into muli Million Dollar revenue companies. We are willing to act as an advisor or silent equity partner. If we are involved and the business grows we can obtain additional capital so that growth will not be slowed due to lack of funds. Once we invest, we'll be a phone call away if there's a situation you need to talk through.

$30,000 to $500,000

United States > Georgia

In short words, I live in Atlanta, GA. I'm a business man. I'm also an individual investor.

$50,000 to $500,000

United States > Georgia

I'm a private investor

$2,000 to $10,000,000

United States > Georgia

My company represents a nation-wide network of private capital investors that can get your real estate or commercial construction project funded in all 50 states in a timely manner. We are Direct to the Funding source. We DO NOT shop your deals. We offer loans for Multi-Family & Assisted Living, DIP Financing, Commercial Bridge/Hard money, Funding for Low Income Housing, Large-Scale Debt Financing, Small Balance Financing, Apartment Equity Participation, Mezzanine Programs, Loans For Incoming Producing Property, Commercial Land Development Loans, Stock Loans, etc. All commercial property types will be considered: Low Income Housing, Alternative Energy, Oil and Gas, Mobile Home Parks, Light Industrial, Car Washes, Warehouses, Marinas Refinance, Automotive Services, Office Buildings, Mixed-Use Buildings, Restaurants, Shopping Malls.

$100,000 to $100,000,000

United States > Georgia

Experience in real estate, finance and technology. Looking to partner with experts in their industry looking for capital that have a solid product/service.

$5,000 to $100,000