Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I have owned and invested in several companies in the past 20 years and currently own two Georgia Corporations. Industries include marketing, environmental, sewer, construction, real estate investment, real estate developement, real estate sales, real estate management, car washes and storage facilities.

$5,000 to $500,000

United States > Georgia

Tony has been involved in numerous successful businesses and ventures. While working with his father, by the age of 18 he recognized his calling and entered into the entrepreneurship of real estate development, sales, private banking and commercial finance. Tony's inspiring career found him in New York finding successful relationships on Wall Street and becoming a financial mentor for many celebrities. With more than 25 years of entrepreneurship experience, Tony is now Atlanta-based. Today Tony is the President, CEO and partner in various companies that he has founded or invested in. Tony is most active utilizing his expertise as Banker, Broker, Developer and Property Manager as President and CEO of a multi discipline corporation involved in Development, B to B marketing and management and private capital investment.

$10,000,000 to $500,000,000

United States > Georgia

Partner with Global capital funding firm. We have access to several funds...looking for mid to mature companies , with ebitda of 500,000, who are seeking funding.

$1,000,000 to $100,000,000

United States > Georgia

Individual investor looking to work with existing management team to grow business and maintain the founder's vision and brand. Highly accomplished senior executive offering demonstrated leadership in growing businesses & international start-up business establishment including business development, operations/distribution, P&L, process development, and team building capabilities in a variety of industries. A trusted communicator who builds lucrative relationships with clients and colleagues. A great People Person. An experienced business executive with a broad background in Start-Ups, Operations, Finance, Supply Chain, Quality, HR, IT Systems, Engineering, and Real Estate. Trusted adviser to several small and medium sized firms. Key member of the team that built an INC 5000 business, serving in various capacities as CEO, CFO, CIO and “do whatever it takes” roles during the rapid expansion of this successful business.

$0 to $20,000,000

United States > Georgia

I've worked in theme parks and telecommunications for 15 years, with leading edge marketing strategy and innovation in highly competitive consumer segments. Willing to be silent investor or partner with advisory role providing council on customer acquisition, go-to-market strategy and customer engagement tactics. MBA degree with focus in Media Management from the S.I. Newhouse School of Public Communication and Whittman School of Management at Syracuse University. Bachelors degree in Sports Management from the University of Massachusetts.

$10,000 to $100,000

United States > Georgia

I have over 25 years of experience investing in businesses in Florida & Georgia. I am always looking for new investment opportunities with skilled and motivated people.

$5,000 to $2,000,000

United States > Georgia

Our company works in the capacity of a consultant. We have a close relationship with private investors who are aggressively looking to invest in unique startups,businesses looking for capital to expand and projects needing capital raises.The trust we have with our investors allows us to screen, consult and connect. The process that my partner and I have developed has been very successful mainly because of our combined 55 years in the finance, insurance and marketing industries. On a personal note, we are both married with children and use our dedication to our families to motivate us to put our best foot forward with each our our clients. We are a company that believes wholeheartedly in living by the golden rule "treat other's the way you want to be treated".

$10,000,000 to $50,000,000

United States > Georgia

Certified Builder, Executive Producer, Entertainment Investment Liaison, Private investor with Personal Network of Friends

$1,000,000 to $20,000,000