Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I have been investing for approx. 5 years now and have a high success rate. I have started and sold three business and tremendous profit in the past 15 years. I am a private investor

$500,000 to $5,000,000

United States > Georgia

I have been involved in property management for the last 19 years. I have been a licensed Realtor for 4 years and just moved to Georgia from Louisiana. I am looking for investment opportunities for flips in the Georgia area and looking to team up with other investors to build relationships and work hands on with.

$20,000 to $100,000

United States > Georgia

We'd like to make a minimum return of 200% over 3 yrs. We are from the real estate business. Consider us group investors.

$1,000,000 to $5,000,000

United States > Georgia

My company represents a nation-wide network of private capital investors that can get your real estate or commercial construction project funded in all 50 states in a timely manner. We are Direct to the Funding source. We DO NOT shop your deals. We offer loans for Multi-Family & Assisted Living, DIP Financing, Commercial Bridge/Hard money, Funding for Low Income Housing, Large-Scale Debt Financing, Small Balance Financing, Apartment Equity Participation, Mezzanine Programs, Loans For Incoming Producing Property, Commercial Land Development Loans, Stock Loans, etc. All commercial property types will be considered: Low Income Housing, Alternative Energy, Oil and Gas, Mobile Home Parks, Light Industrial, Car Washes, Warehouses, Marinas Refinance, Automotive Services, Office Buildings, Mixed-Use Buildings, Restaurants, Shopping Malls.

$100,000 to $100,000,000

United States > Georgia

Private Investor and Group investors.Certified Money Broker. Many years of Investing. Private Funding for your deals! Private Money Brokering for Your Growth.

$500,000 to $160,000,000

United States > Georgia

I am an IT management professional with 20+ years of technical and management experience. I have good experience executing very challenging projects and working with upper management

$10,000 to $50,000

United States > Georgia

I personally have over 24 years of financial experience in the government sector. My goal is to help as many start ups and small to mid size businesses secure alternative financing as possible! We have the capacity to orchestrate and facilitate creative solutions for even the most difficult transactions. The types of financing we are able to mitigate are 100% Joint Venture Equity Financing, Large-Scale Debt Financing, DIP Financing, Apartment Equity Participation, Non-Recourse Loans for Multifamily & Assisted Living, Commercial Bridge/Hard money: Commercial Land Development, Mezzanine Programs, Loans For Incoming Producing Property, Commercial Land Development Loans, Stock Loans: Non-recourse stock loans. Loan amounts range from $250K to $500ML

$250,000 to $500,000,000

United States > Georgia

Eager investor with background in IT business development & supply chain distribution (last mile). Interested in expanding our portfolio into opportunities that are in a profitable operating phase....

$1,000 to $30,000