Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I have more than 30 years of progressively responsible experience in the telecommunication industry directing as many as 100 employees in companies with revenues in excess of $ 500 million. I have led companies through start-up, survival, turnaround and growth modes. Have strong knowledge of financial forecasting, fund management, resource allocation and customer relations, I have personally participated in raising millions of dollars in venture capital to finance various start-ups and joint ventures. Among with my significant positions, I have served as Chief Technology Officer for a public company and Initiated highly aggressive next-generation networks. Served as President of IT Company in Orlando. In 2012 developed a strategic plan for cities to take advantage of 4G technology. In 2016 worked with city officials to lay the groundwork for 5G deployments. Currently serving as CEO of advanced wireless ISP providing state-of-the-art technology.

$250,000 to $1,000,000

United States > Georgia

I attended Ashford University for BA - Entrepreneurship. I have over 20 years in sales and management as a Sales Manager, Director of Business Development, VP of Strategic Alliances, real estate agent, and now an Investor. I'm the Chairman, CEO, and President of a Holdings company.

$50,000 to $150,000

United States > Georgia

Supply chain consultant with masters and bachelors in supply chain management. Previous business experience in a variety of industries

$1,000 to $30,000

United States > Georgia

Earned an MBA from the Kellogg School of Management at Northwestern University and a BA in Economics and American Studies at the University of Richmond in Virginia. brings over 10 years of experience in healthcare operations and private equity investing. Our background includes oversight of Strategic Planning, Corporate Development and Sales & Marketing as the company grew. Our principal investment experience includes more than 50 completed transactions representing over $1.3 billion of equity capital.

$10,000 to $10,000,000

United States > Georgia

I am a 28 year old third year law student in Athens, Georgia. I will be a corporate lawyer in Atlanta in the coming months. Prior to law school I worked in IT staffing for three years. In law school, I've focused on corporate and real estate law. My summer jobs gave me the opportunity to work on such deals in law firms. Currently invested long in the stock market. I am an individual investor.

$1 to $50,000

United States > Georgia

I have over 30 years in the restaurant and hospitality industry, in several capacity and functions. I have managed established brands owned by Fortune 500 companies, as well as developed several concepts from scratch. I have had responsibility in specific functions such as : marketing, operations, training, development as well as general manager. I have managed and developed businesses in the USA, Latin America, Europe, South Africa and Asia. I currently own a hospitality consulting and an investment & business development company and we are looking for investment opportunities in the hospitality industry. Primary goal is to build a solid brand with great people and product.

$10,000 to $300,000

United States > Georgia

Partner with Global capital funding firm. We have access to several funds...looking for mid to mature companies , with ebitda of 500,000, who are seeking funding.

$1,000,000 to $100,000,000

United States > Georgia

We are group of private investors who invest in all types of oil and gas, natural gas and alternative energy projects. This is debt financing. We never charge an upfront fee.

$250,000 to $50,000,000