Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I am an engineer with 35+ years of work experience (academia, corporate and startup) looking for investment opportunities. I am the CEO of a profitable professional services company I started 10 years ago. I can be either a hands off and hands on investor.

$25,000 to $250,000

United States > Georgia

I currently run a restaurant consulting business and am looking to give someone the opportunity to learn from the knowledge I have through an investment into their dream.

$0 to $100,000

United States > Georgia

We are looking for sound and solid investment/acquisition opportunities, We believe in educating and building a diverse investment portfolio for new and seasoned investors. We have an array of new aggressive financing programs, from BG, Private Investors to the Government Stimulus Funding. I've done Independent investing and group investing, have worked with several companies/groups, Pangea, Citywide Business, The Best in The Game etc.

$250,000 to $15,000,000

United States > Georgia

looking for real deals that make sense for me and my investors. deals that can make money on great returns.

$1,000,000 to $8,000,000,000

United States > Georgia

I am the president of a private investment club in GA of over 50 members. We ready and willing to invest with HYIP. I am also a realtor for the past three years and doing well in it. I have already invested with a few traders I am just trying to diversify, I don't want to put all my eggs in one basket. I am looking for traders/brokers that are in the medium risk.

$2,000,000 to $20,000,000

United States > Georgia

Commercial Consultant for the past 4 years. Banking for the past nine years. Currently working with commercial financing organization.

$2,500,000 to $50,000,000

United States > Georgia

I'm a private investor

$2,000 to $10,000,000

United States > Georgia

Younger, married father. Currently work in the Healthcare field (specifically the Laboratory). Looking to invest in an innovative business, as well as play a more hands-on role in early, developing, ideas.

$1,000 to $50,000