Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

I'm an active to passive investor looking for businesses that are are in a change and improve cycle either during growth, or preparing for growth. I've started and ran multiple businesses. I'm a Lean Six Sigma Black Belt (process efficiency and design) with a Bachelors in Entrepreneurship and professional certificates in a number of industries including finance, real estate, insurance, automation, etc. and experience in many industries and am also fluent in Spanish. My ideal investment is a company that is seeking an investor/board member that brings more than capital to bear in helping bring a business across the next milestone.

$1,000 to $150,000

United States > Georgia

Private investor just starting out. Looking for opportunities within the film/enterntainment industries.

$0 to $50,000

United States > Georgia

Georgia Investor with masters degree in accounting, past experience with startups, and great networks seeking silent to advisor role in potential operating business. My investment stems from my entrepreneurial spirit, financial consulting, to monetary contribution. Ideally, a single profitable business looking to leverage additional capital for growth in exchange for equity is the best match. However, I am open to negotiate on amount, involvement, and methods of payment/return.

$20,000 to $30,000

United States > Georgia

I work for a Freddie Mac/Fannie Mae direct lender in Atlanta. I am looking to help investors with financing options on multifamily real estate throughout the county.

$1,000,000 to $25,000,000

United States > Georgia

I am a private investor looking for the right opportunity for passive income outside of my current ventures. I have funded startups in the technology, entertainment, and telecom industries. I also have 10 years of executive experience in telecommunications industry.

$50,000 to $1,000,000

United States > Georgia

I am 33 years old and started my first business at the age of 25. I have since built it to a national brand with over 200 employees and grossing over $17 million per year. I am an expert developing process, successful teams, products and brands as well as experienced in building and scaling business'. I would add value as an advisor and be motivated to work hands on if the opportunity was right. I would be comfortable being a silent partner, if I was confident with the leadership and they're vision and direction!

$5,000 to $250,000

United States > Georgia

Have a 21,000 sq foot industrial building in South Georgia available for participation in start up or ongoing business venture (e.g., Recycling, warehousing, manufacturing, hydroponics).

$10,000 to $50,000

United States > Georgia

I've worked in theme parks and telecommunications for 15 years, with leading edge marketing strategy and innovation in highly competitive consumer segments. Willing to be silent investor or partner with advisory role providing council on customer acquisition, go-to-market strategy and customer engagement tactics. MBA degree with focus in Media Management from the S.I. Newhouse School of Public Communication and Whittman School of Management at Syracuse University. Bachelors degree in Sports Management from the University of Massachusetts.

$10,000 to $100,000