Georgia Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Georgia Investors

United States > Georgia

Past co-founder of a tech company with successful exit, current fortune 50 executive in software industry. Mechanical engineering background, experience advising startups.

$1 to $30,000

United States > Georgia

I am seeking individual or companies like-minded that have the desire to dream big. Companies that are willing to let their imagination run wild. Individual that has passion, and the drive to overcome obstacles. If you are looking for funding for your dream project(s) I am your source. Let me help you take it to the next level.

$25,000,000 to $500,000,000

United States > Georgia

30yr IT professional looking to invest in the hopes and dreams of new entrepreneurs.

$5,000 to $100,000

United States > Georgia

Tech and business savvy resident of Georgia. Currently an online startup coach business owner and corporate accountant. Mostly experienced with the tech industry but quick to learn and build solutions to problems. I have a Masters & Bachelors in Accounting. I have invested in public companies i.e. stock market as well as private equity in myown online company. I can add value through social networking, revenue improvements, consulting, accounting, swot analysis, and business growth. Preference for silent investment but open to advisory depending on the investment amount. I am an individual investor.

$10,000 to $100,000

United States > Georgia

I can help you to grow your business, without giving up equity and long term profits. I represent a number of entities that provide funding to ongoing small to medium sized businesses. You will in essence, have a financial partner for a short period of time, without giving up control or equity growth in your company. I have working capital solutions for every business situation: Cash Advance, Asset Based Funding, Bridge Real Estate Loans, Equipment Leasing, Supply Chain Financing, Agricultural Loans. If I don't have the proper fit for you...I will find it. My fees are paid by my partners and I don't charge a application fee. Appraisal and/or title fees may apply if real estate is used as collateral.

$5,000 to $50,000,000

United States > Georgia

Merger and Acquisition Advisory Firm with 25 years of experience. Extensive contacts with HNW individuals, PE Firms, Hedge Funds, Bank and Non-Bank Lending and more. Non-exclusive, success fee only agreements.

$500,000 to $50,000,000

United States > Georgia

Entrepreneurial husband and wife team seeking investment opportunity that has a solid track record and management team poised for growth. We currently own several diverse businesses that are tremendously successful and have built, grown, and sold highly profitable companies in the past. We are well versed in all phases of ownership, investments, and management. We will require the requisite oversight capability based on the investment amount and risk.

$50,000 to $1,000,000

United States > Georgia

I am an IT management professional with 20+ years of technical and management experience. I have good experience executing very challenging projects and working with upper management

$10,000 to $50,000